Multimedia careers
Multimedia is a seamless integration of multiple media elements like text, graphics, animation, video and audio coupled with the computer’s interactive power.
Animation is one of the components of multimedia. Literally, multimedia means ‘multiple media’ – that is, the use of more than one medium of communication. Interactive multimedia is often referred to as ‘rich media’.
Multimedia is used in fine arts, entertainment, commercial art, journalism, media, designing and software services. A multimedia specialist is expected to possess technical, analytical as well as creative skills.
Some of the key career options within multimedia exist in:
Graphic designing
A graphic designer is responsible for the layout and presentation of different types of media (such as a poster, a package or a website), most likely with the use of a graphics software programme such as Adobe Illustrator, Photoshop or InDesign. Elements used in graphic designing include photos, illustrations, shapes, colour, texture, et al. Graphic designers work on creating logos, websites, business cards, advertisements, brochures, hoardings, product packaging, posters, book designs, magazine and newspaper layouts, as well as a vast variety of other communication-related products.
Graphic designers need to be creative and up-to-date with the latest trends in the field.
Game designing
Computer and console game designing is a fast-growing entertainment field, with a lot to offer to creative professionals. With the advent of high-end gaming consoles such as the Sony PlayStation and the growing popularity of online virtual reality games such as Second Life, gaming means big business. As game genres expand and diversify, the designer’s role is becoming ever more specialised. Game designers involve themselves in all processes – from level architecture to fiction writing to ‘look and feel’ development and execution, and so on.
Web designing
A web designer creates webpages. Web designers use graphic design skills as also tools like Flash, HTML, CSS, etc. With the rapid expansion of the Internet, the demand for skilled web designers is on the upswing and this number is only set to rise in the coming years. The field offers tremendous scope for web designers with cutting-edge skills.
Arena’s PCWD offers end-to-end training in all components of web designing, thus opening the doors to an exciting career in all these fields. Click to learn more.
Print & publishing
Graphic designers and multimedia specialists – especially those well-versed in softwares such as Adobe Photoshop, Coreldraw, Adobe Pagemaker, etc– have a lot of scope in fields such as in DeskTop Publishing (DTP), and magazines, newspapers and other print media.

An art director oversees the overall ‘look and feel’ of the newspaper, magazine, brochure, etc. while a graphic designer uses technology and software to create the ‘look’ desired by the art director. A cartoonist has knowledge of softwares such as Coreldraw and Photoshop and has good imagination and drawing/ sketching skills. He is responsible for drawing caricatures or other original illustrations for the publication and for putting in colours and brushing up his work on a computer. A page layout artist is a person who can put together all the elements and fit it aesthetically on to the actual page. He or she is the executor who binds it all into a comprehensive whole.

Apart from these profiles, people with knowledge of animation and multimedia technologies are required in a bunch of other industries. They are needed in virtual reality/ 3D modeling, e-learning, e-commerce, fashion design, interior design and architecture, jewellery designing, film set designing as well as for developing content for mobile phones.
Arena offers courses that lead to all the careers mentioned above. Click for details.