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| Multimedia careers |
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Multimedia
is a seamless integration of multiple media elements like text,
graphics, animation, video and audio coupled with the computer’s
interactive power. |
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Animation
is one of the components of multimedia. Literally, multimedia means
‘multiple media’ – that is, the use of more than one medium of
communication. Interactive multimedia is often referred to as ‘rich
media’. |
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Multimedia
is used in fine arts, entertainment, commercial art, journalism, media,
designing and software services. A multimedia specialist is expected to
possess technical, analytical as well as creative skills. |
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| Some of the key career options within multimedia exist in: |
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| Graphic designing |
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A graphic designer is responsible for the layout and presentation of
different types of media (such as a poster, a package or a website),
most likely with the use of a graphics software programme such as Adobe
Illustrator, Photoshop or InDesign. Elements used in graphic designing
include photos, illustrations, shapes, colour, texture, et al. Graphic
designers work on creating logos, websites, business cards,
advertisements, brochures, hoardings, product packaging, posters, book
designs, magazine and newspaper layouts, as well as a vast variety of
other communication-related products. |
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| Graphic designers need to be creative and up-to-date with the latest trends in the field. |
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| Game designing |
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| Computer and console game designing is a fast-growing entertainment
field, with a lot to offer to creative professionals. With the advent
of high-end gaming consoles such as the Sony PlayStation and the
growing popularity of online virtual reality games such as Second Life,
gaming means big business. As game genres expand and diversify, the
designer’s role is becoming ever more specialised. Game designers
involve themselves in all processes – from level architecture to
fiction writing to ‘look and feel’ development and execution, and so on. |
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| Web designing |
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| A web designer creates webpages. Web designers use graphic design
skills as also tools like Flash, HTML, CSS, etc. With the rapid
expansion of the Internet, the demand for skilled web designers is on
the upswing and this number is only set to rise in the coming years.
The field offers tremendous scope for web designers with cutting-edge
skills. |
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Arena’s
PCWD offers end-to-end training in all components of web designing,
thus opening the doors to an exciting career in all these fields. Click to learn more. |
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| Print & publishing |
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Graphic
designers and multimedia specialists – especially those well-versed in
softwares such as Adobe Photoshop, Coreldraw, Adobe Pagemaker, etc–
have a lot of scope in fields such as in DeskTop Publishing (DTP), and
magazines, newspapers and other print media. |
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An
art director oversees the overall ‘look and feel’ of the newspaper,
magazine, brochure, etc. while a graphic designer uses technology and
software to create the ‘look’ desired by the art director. A cartoonist
has knowledge of softwares such as Coreldraw and Photoshop and has good
imagination and drawing/ sketching skills. He is responsible for
drawing caricatures or other original illustrations for the publication
and for putting in colours and brushing up his work on a computer. A
page layout artist is a person who can put together all the elements
and fit it aesthetically on to the actual page. He or she is the
executor who binds it all into a comprehensive whole. |
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Apart
from these profiles, people with knowledge of animation and multimedia
technologies are required in a bunch of other industries. They are
needed in virtual reality/ 3D modeling, e-learning, e-commerce, fashion
design, interior design and architecture, jewellery designing, film set
designing as well as for developing content for mobile phones. |
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| Arena offers courses that lead to all the careers mentioned above. Click for details. |
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