‘Think global, expand globally’ seems to be the mantra for companies in the education space.
Aptech, the third-largest player in the IT education space in India,
already has a presence in five continents. It is also planning to ramp
up its presence abroad - a slew of new centres are slated to spring up
in Pakistan, Russia, Vietnam, etc.
According to R Krishnan, executive director, the company would set up
35 more centres for providing computer education, courses in animation
and multimedia education in CIS countries like Russia, Ukraine,
Kazakhstan, Kyrgyzstan, and others like Vietnam and Pakistan.
“We have about 365 centres outside India which deliver IT-based
education and courses in games development and animation. The potential
for IT-based education is tremendous in those countries and they
constantly look for people who can create and deliver software.”
Krishnan adds that the IT education market in these countries, as also
in Thailand, Malaysia, South Africa and Fiji, is growing at 15-20%
approximately and would only continue to grow in future. On the other
hand, in India, the IT training and education market is growing at 25%
per annum.
In China, where Aptech
entered in 2000 through a 50:50 joint venture with Beida Jade Bird, a
local partner, it has set up 250 centres and has cornered a third of
that market. At Rs 170-180 crore of revenues, the Chinese operations
contribute 40% of Aptech’s consolidated revenues.
The company would follow the franchise model for its expansion and thus
the business partners in the various countries would invest for setting
up the centres, adds Krishnan.
Besides setting up animation and IT education centres, the company will
also set up five international N-power centres, which provide courses
in networking and system engineering in Asia and Africa.
“We currently have only one N-power centre abroad in Vietnam. Our new
N-power centres would help in scaling up our niche segments.”
- Excerpts from an article in DNA Money
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